@FinancialTimes.com science editor. Ex-Nigeria, UAE, Thailand, Belgium & Japan. Latest book: What Everyone Knows About Britain* (*Except the British) - https://linktr.ee/whateveryoneknowsaboutbritain. Author of The Fabulists and A Swamp Full of Dollars.

Professor of Marketing at NYU Stern School of Business, serial entrepreneur, and host of the Prof G and Pivot Podcasts.

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